Direct Property Lettings and Sales Ltd
211–213 Wolverhampton Street, Dudley, West Midlands, DY1 1ED
Email: info@directpropertylettings.com
Website: directpropertylettings.com
1. About Us
Direct Property Lettings Ltd (“we”, “us”, “our”) is committed to protecting your privacy.
This Privacy Policy explains:
- What personal data we collect
- Why we collect it
- Who we share it with
- How long we keep it
- Your rights under UK GDPR
- How to contact us
We have a Data Protection Officer, who can be contacted at info@directpropertylettings.com.
2. What Personal Data We Collect
We collect personal data from you in different ways depending on how you interact with us: online (via forms, email, or phone), offline (in our offices, during tenancy applications, or other in-person interactions), or automatically when you visit our website.
a) Online (via forms, email, or phone):
The type of information collected depends on the form you use:
- Landlord Appraisal Form: Name, postcode, telephone, email.
- Tenant Registration Form (for property requirements): Title, first name, last name, day telephone, mobile, email, preferred location, number of bedrooms, date required, and any additional information you choose to provide.
- Maintenance Request Form: Date/time, name, email, phone number, property address, location of issue/problem, additional details.
b) Offline (in our offices or during tenancy applications):
We may collect additional information as required to process tenancy applications or legal checks, such as:
- Date of birth
- Proof of ID
- Proof of address
- Financial information (for referencing or tenancy checks)
c) Information collected automatically (website usage):
When you visit our website, we may collect the following information:
- IP address
- Browser type
- Time zone
- Device and operating system
- Pages visited and time spent on pages
This automatic information is collected only after you give consent for analytics cookies. (See the Cookie Policy for details.)
All categories listed are specific and limited. We do not collect any unnecessary or open-ended personal data.
3. Why We Collect Your Data
| Purpose | Personal Data Used | Legal Basis |
|---|---|---|
| Responding to enquiries | Name, contact details | Legitimate interests |
| Property valuations, viewings & tenancy services | Contact details, ID, financial information | Contract |
| Legal checks (e.g. Right to Rent) | ID, date of birth, address | Legal obligation |
| Marketing emails (optional) | Name, email | Consent |
| Analytics (website performance) | IP address, device data | Consent |
| Security and fraud prevention | Contact details, ID | Legitimate interests / Legal obligation |
4. Who We Share Your Data With
We only share your information with:
- Staff who manage your enquiry or tenancy
- Referencing agencies (where required)
- Maintenance contractors (only when needed to service a tenancy)
- IT service providers (e.g. website host, email provider)
- Insurers or legal advisors when required
- Government bodies where we are legally required to do so
We never sell your personal data to third parties.
All service providers are required to protect your data under a written agreement.
5. How Long We Keep Your Data
| Data Type | Retention Period |
|---|---|
| General enquiries | 12 months |
| Viewing/valuation records | 24 months |
| Tenancy documents | 6 years (legal requirement) |
| Anti-money-laundering checks | 5 years (legal requirement) |
| Marketing email list | Until you unsubscribe |
| Website analytics data | 14 months (Google Analytics standard) |
We delete or anonymise data after these periods.
Your Rights Under UK GDPR
You have the right to:
- Access your personal data
- Correct inaccurate data
- Request deletion (“Right to be Forgotten”)
- Object to marketing
- Withdraw consent at any time
- Restrict processing in certain situations
- Request a copy of your data in a portable format
How to exercise your rights
Send an email to:
info@directpropertylettings.com
Subject line: Data Request or Delete My Data
Complaints
If you are unhappy with how we use your data, you can complain to:
Information Commissioner’s Office (ICO)
www.ico.org.uk
How We Protect Your Data
- Secure servers and encryption where appropriate
- Restricted staff access
- Regular security reviews
- Contracts with all third-party processors
However, sending unencrypted data online carries inherent risk.
Links to Other Websites
Our website may contain links to external sites.
We are not responsible for their content or privacy practices.
Changes to This Privacy Policy
We may update this policy occasionally.
The latest version will always be published on this page.